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- Newsletter #3: Circularity in The Ski Industry & The SustainaSki Guide to Responsible Ski Gear
Newsletter #3: Circularity in The Ski Industry & The SustainaSki Guide to Responsible Ski Gear

In our last edition, we introduced a new format: rather than focusing on one deep-dive topic per newsletter, we shared a quick overview of the three articles we’d published in the weeks between. We believe this is a stronger approach - it allows us to cover more ground, keep our readers better informed and give you the freedom to dive into the topics that matter most to you. Which is why we will be sticking with the new format moving forward.
However, while this new structure offers more flexibility, one thing that will never change is our commitment to quality.
The sustainability space is littered with vague claims, confusing terminology and initiatives that sound impressive but don’t always hold up under scrutiny. For most people, especially those without a technical background in sustainability, it becomes hard to decipher the difference between what’s genuinely impactful and what’s just clever marketing. This makes it even harder for the community to make confident, informed choices - and ultimately drive real change in the industry.
That’s the exact challenge this newsletter exists to solve. At SustainaSki, we believe in cutting through the noise to deliver content that is accurate, accessible, and genuinely useful - so the winter sports community can make better decisions that truly benefit the industry as a whole.
That’s why, since our last newsletter, we’ve only published one new article. We’re proud of the insights it offers, and we want to ensure every piece we share lives up to that same standard. There’s more in the works that we are really excited about, but we’re taking the time to get it right and ensure it meets the standards you’ve come to expect from us.
With that said, here’s a look at our latest article circularity in winter sports and a preview of what’s coming next.
How Winter Sports Companies Are Going Circular
Every winter, millions of skiers hit the slopes with fresh gear - but few stop to think about where that gear ends up once it’s no longer usable. With most ski equipment made from a complex mix of aluminium, plastic, steel and fibreglass, recycling is far from straightforward, and much of it ends up in landfills. But that’s starting to change.
In our latest article, we explore how leading brands like Tecnica Group, Rosignol, and Geartrade are rethinking the ski industry’s take-make-waste approach. From boots being disassembled and reused, to skis designed from the ground up with recyclability in mind, there are real, scalable solution emerging - and the early results are encouraging.
The circular economy plays a vital role in the transition to a more sustainable future - not only by reducing waste, but by designing systems where products, materials and resources are kept in use for as long as possible. In an industry as gear-heavy as skiing, shifting to circular practices could significantly reduce carbon emissions, cut reliance on virgin materials and keep more gear out of landfills. Exactly the kind of change the industry is calling for.
This was a genuinely eye-opening article to research and write. We found the insights surprisingly useful ourselves, offering a clearer view of where the industry is heading - and what’s possible when sustainability and innovation work together.
Here’s a snapshot of what’s inside:
How Tecnica’s Recycle Your Boots initiative is tacking one of the hardest products to recycle
How Rosignol’s Essential Ski hits 77% recyclability - and why they’ve open-sourced the design
How Geartrade is making resale mainstream, cutting waste and rewarding conscious consumers
The measurable impacts already happening - from reduced CO2 to less plastic ending up in landfill
If we want a more sustainable future for winter sports, the way we design, buy and dispose of gear has to change - and these companies are showing it can be done.
Check out the full article below:
Coming Soon: The SustainaSki Guide to Responsible Ski Gear
We’re currently working on something we’re really excited about - a comprehensive guide to the most sustainable ski gear on the market
This guide will highlight our top picks for jackets, base layers, gloves, helmets, boots and everything else skiers need on the mountain. But this isn’t just a list of eco-branded products - we’re digging dfeeper than marketing claims to understand the full story behind each product. That means looking at materials, supply chains, durability, and end-of-life solutions to ensure we’re recommending gear that’s genuinely better for the planet.
Our aim is simple: to create a one-stop solution for eco-conscious skiers who want to make responsible choices without compromising on performance. Whether you’re upgrading your gear or buying for the first time, this guide will help you make decisions rooted in facts - not just flashy green labels.
We’re doing the digging so you don’t have to - keep an eye out for the full guide coming soon!
Ski smart. Stay sustainable. See you next time!
Check out our other articles here